News for 'Media Marketing'

What Our Netas Can Borrow From Trump

What Our Netas Can Borrow From Trump

Rediff.com14 Nov 2024

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters, points out Sandeep Goyal.

Noida woman finds centipede inside Amul ice-cream tub

Noida woman finds centipede inside Amul ice-cream tub

Rediff.com17 Jun 2024

Amul on Monday requested a woman customer in Noida to return the ice cream tub, in which she claimed to have found centipede, for further investigation and asserted that it offers superior quality dairy products in both India and global markets.

Pharma companies fight fakes with smart packaging

Pharma companies fight fakes with smart packaging

Rediff.com10 Oct 2024

Indian pharmaceutical companies are stepping up their efforts to combat the problem of counterfeit drugs, employing a variety of strategies, from packaging innovations to engaging private investigation agencies. The stakes are high, as counterfeit medicines not only harm consumers but also tarnish the reputation of leading brands.

Where Would India Be Without Dr Singh?

Where Would India Be Without Dr Singh?

Rediff.com27 Dec 2024

What stood out in his 15-year journey as a member of the political executive at the Centre was his glowing record as India's most successful and effective finance minister. Both as prime minister and finance minister, he understood the importance of gradualism, except when the economy or the polity was in a crisis.

IT Firms Cautious On Salary Hikes

IT Firms Cautious On Salary Hikes

Rediff.com26 Sep 2024

The good news is that salary hikes are expected, though it is uncertain when they will be implemented.

Cocaine worth Rs 2,080 cr seized in Delhi, second big haul in a week

Cocaine worth Rs 2,080 cr seized in Delhi, second big haul in a week

Rediff.com10 Oct 2024

The drugs were hidden inside plastic packets of snacks with 'Tasty Treat' and 'Chatpata Mixture' written on them. About 20-25 such packets kept in cartons were recovered from a small narrow shop in west Delhi's Ramesh Nagar area, the official said.

10 Smart Tips to Protect Your Social Media Accounts

10 Smart Tips to Protect Your Social Media Accounts

Rediff.com10 Jan 2023

Avoid clicking on any unknown links from strangers. Use a different, secure password for each social media account you have.

Coldplay Concert Controversy: Cases Filed

Coldplay Concert Controversy: Cases Filed

Rediff.com25 Sep 2024

'We have filed a complaint with the police authorities.'

Why Vettaiyan May Become A Blockbuster

Why Vettaiyan May Become A Blockbuster

Rediff.com8 Oct 2024

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'

The Apprentice Review: A Trump No One Has Seen Before

The Apprentice Review: A Trump No One Has Seen Before

Rediff.com21 Oct 2024

The Apprentice is a keenly observed and entertaining biopic about the making of a man who is mostly responsible for all that has gone wrong with current American politics, observes Aseem Chhabra.

Goodbye Skipper!

Goodbye Skipper!

Rediff.com29 Nov 2024

'He asserted in his usual jovial style that he was not an MBA like his audience at IIM-Ahmedabad but perhaps had an even better business degree: MBB'. 'He went on to explain to his perplexed, blue chip B-School audience that MBB stood for "Marwadi by birth"!' Shivanand Kanavi salutes Shashi Ruia, co-founder of the Essar group who passed into the ages on November 25, 2024 in Mumbai.

Kamal@70: The Motto He Believes In

Kamal@70: The Motto He Believes In

Rediff.com7 Nov 2024

'Kamal has surfed and navigated a lot of tidal waves, manoeuvring the peaks and troughs, combining rare intelligence and commonly available intuitions to overcome unimaginable crises all his life.' 'There is no looking back at the past, for his only motto has been 'Tomorrow belongs to us'!'

The Shyam Benegal I Knew

The Shyam Benegal I Knew

Rediff.com23 Dec 2024

His cinema of compassion inspired me, gave me tools to develop empathy for others. But it also made me understand that serious, socially committed cinema with deeply engaging narratives and great performances is an art form to admire, appreciate and explore. Aseem Chhabra remembers Shyam Benegal, who passed into the ages on Monday evening.

Pune woman punched in face, left bleeding in road rage case

Pune woman punched in face, left bleeding in road rage case

Rediff.com21 Jul 2024

Dsilva said she was riding towards Baner on a two-wheeler with two children when a man in a car did not give her way.

Ratan Tata, Dreamer And Ideas Executor

Ratan Tata, Dreamer And Ideas Executor

Rediff.com26 Oct 2024

There were certainly qualities adhering to the Tata Group, which emanated from the persona of Ratan Tata. Most notable of these would be the low profile he maintained, which sharply contrasted the in-your-face celebrity status, celebration of wealth and pursuit of importance many of liberalised India's rich, love, notes Shyam G Menon.

Market valuations attractive; buy selectively for long term

Market valuations attractive; buy selectively for long term

Rediff.com6 Apr 2023

The sharp correction in the Indian markets from their peak levels has made valuations attractive, say analysts, who advise buying selectively, but only from a long-term perspective. Fifty-six of the Nifty 100 stocks, according to Mahesh Nandurkar, managing director at Jefferies, now trade below the 10-year historical averages, including stocks in financial, select auto, and pharma sectors. "Valuation (one-year forward consensus price-to-earnings, PE) has declined 25 per cent from October 2021 peak, almost matching the 33 per cent price-earnings contraction during the 2011 tightening cycle when repo rates went up by 375 basis points (bps) versus 250 bps this cycle.

Big money, big names: Major League Cricket looks to crack US market

Big money, big names: Major League Cricket looks to crack US market

Rediff.com20 Jul 2023

Five years after USA Cricket shared its plans to launch a domestic T20 tournament, the inaugural edition of the MLC kicked off having assembled an impressive array of investors.

Brokerages revise fee as true-to-label norms kick in

Brokerages revise fee as true-to-label norms kick in

Rediff.com3 Oct 2024

Leading brokerages have revised their charges with the true-to-label norms by the Securities and Exchange Board of India (Sebi) kicking in from Tuesday.

AI Disruption Is REAL & Happening FAST!

AI Disruption Is REAL & Happening FAST!

Rediff.com28 Aug 2024

When AI is used to enhance operational efficiency, businesses can deliver the same product or service but with improved quality, faster, or even at a reduced cost

'Middle Class Won't Be Affected By Indexation'

'Middle Class Won't Be Affected By Indexation'

Rediff.com26 Jul 2024

'For me, if I want to buy a house to stay, I don't care about indexation because I don't want to sell that house.' 'The only thing that matters to me as a buyer is that the home price should be within my reach.' 'Any market, when speculators and investors go out, it will benefit the middle class.'

How RSS Plans To Win Vidarbha For BJP

How RSS Plans To Win Vidarbha For BJP

Rediff.com18 Nov 2024

'BJP and RSS may have differences over minor issues but their hearts long for one common aim -- that of A Hindu Rashtra.' 'And this time to prove this point the RSS has prepared to help BJP win this election with all its might.'

Munambam: The Politics Of Waqf Land

Munambam: The Politics Of Waqf Land

Rediff.com27 Nov 2024

The specter of how the Munambam issue was exploited during the November by-elections is proof of the price Kerala is paying for its emergent politics. Controversies become the stuff of slow-burn and brinkmanship. The former promises mileage; the latter searches for an advantage, notes Shyam G Menon.

Media professionals: Study and work

Media professionals: Study and work

Rediff.com31 Jan 2006

The Mudra Institute of Communications, Ahmedabad. invites applications for its Executive Development Programme in Media Management.

No timeline on Ukraine war, says Putin; appreciates Modi

No timeline on Ukraine war, says Putin; appreciates Modi

Rediff.com19 Oct 2024

Putin said that the Indian leader had "aptly" noted that it is "not an anti-western one but a non-western one".

Cricket in Olympics: Multi-billion dollar broadcast market, BCCI's push and ICC pitch perfect presentation

Cricket in Olympics: Multi-billion dollar broadcast market, BCCI's push and ICC pitch perfect presentation

Rediff.com16 Oct 2023

A multi-billion dollar broadcast market, the game's most powerful board's positive intent and a perfect pitch by the global body based on a three-fold 'U-P-L' principle ensured cricket's inclusion in the 2028 Summer Olympics in Los Angeles.

Why Formula One is targeting Indian market

Why Formula One is targeting Indian market

Rediff.com21 Feb 2023

Formula One launch F1 TV in India, target 'strong mobile market'

CCI flags concerns over Viacom 18-Star India deal

CCI flags concerns over Viacom 18-Star India deal

Rediff.com22 Aug 2024

The Competition Commission of India (CCI) has flagged possible anti-competitive concerns with respect to the proposed USD 8.5-billion Viacom18-Star India merger and has sought detailed responses from the parties concerned, sources said.

Putin invites Palestine Prez Abbas to BRICS summit; Modi to attend

Putin invites Palestine Prez Abbas to BRICS summit; Modi to attend

Rediff.com19 Oct 2024

Putin expressed concern over the situation in Gaza, and said Palestinian President Mahmoud Abbas has been invited to BRICS events.

Specialised skills to drive 20-25% growth in IT fresher hiring

Specialised skills to drive 20-25% growth in IT fresher hiring

Rediff.com17 Oct 2024

Fresher hiring, which has been subdued as Indian information technology (IT) services firms scaled back their recruitment, is set for a turnaround. The IT sector's fresher hiring is expected to rise by 20-25 per cent for 2024-25 (FY25). Additionally, the global capability centres are projected to boost their fresher hiring by 40 per cent compared to last year, according to a TeamLease Digital analysis.

Strong growth prospects, mixed valuations seen for Info Edge stock

Strong growth prospects, mixed valuations seen for Info Edge stock

Rediff.com21 Aug 2024

Info Edge (India), the country's leading consumer internet company known for its platforms in recruitment (naukri.com), real estate (99acres.com), matrimony (jeevansathi.com) and education (shiksha.com) space, delivered revenue growth in line with expectations in the April-June quarter (Q1) of FY25.

The Real Reason Why Movies Are Flopping

The Real Reason Why Movies Are Flopping

Rediff.com19 Jul 2024

The consistently heavy downpour of films, shows, events, videos and whatnot is causing economic disruption.

The Big Change At Karan Johar's Dharma

The Big Change At Karan Johar's Dharma

Rediff.com22 Oct 2024

Industry experts believe that this deal will positively impact the Indian film industry, which is struggling with fewer movie releases.

MFs rake in record Rs 14,370 cr via equity NFOs in June

MFs rake in record Rs 14,370 cr via equity NFOs in June

Rediff.com15 Jul 2024

A strong influx of 11 equity new fund offers (NFOs) in June, particularly within the thematic space, helped mutual funds collect Rs 14,370 crore - the highest ever via such introductory offers. This surpassed the previous high recorded in July 2021, where four NFOs accumulated Rs 13,709 crore, with ICICI Prudential MF's flexicap NFO alone mobilising Rs 9,808 crore.

I have no retirement or succession plans: Rajiv Bajaj

I have no retirement or succession plans: Rajiv Bajaj

Rediff.com28 Aug 2024

Bajaj Auto is gearing up to launch clean-energy vehicles including another motorcycle powered by compressed natural gas (CNG), showcase ethanol-powered motorcycles and three-wheelers next month, as well as launch a new Chetak platform early next year, as it closes in on hitting 100,000 monthly sales from clean-energy vehicles this festival season. In an interview with CNBC-TV18, Bajaj Auto managing director Rajiv Bajaj said these initiatives were part of the firm's broader goal to achieve monthly sales of 100,000 clean-energy vehicles this festival season.

Labour min rebuts Citigroup's research report on employment in India

Labour min rebuts Citigroup's research report on employment in India

Rediff.com8 Jul 2024

The labour ministry on Monday rebutted a recent report by Citigroup which forecast that India will struggle to create sufficient employment opportunities even with a 7 per cent growth rate. The ministry in a statement said the report "fails to account for the comprehensive and positive employment data available from official sources such as Periodic Labour Force Survey (PLFS) and the Reserve Bank of India's KLEMS data."

Consumer goods firms likely to see an upswing after year of lull

Consumer goods firms likely to see an upswing after year of lull

Rediff.com24 Jul 2024

The Budget proposals are expected to boost the fortunes of consumer goods and fast-moving consumer goods companies, which have been struggling with poor consumer demand for more than a year. The Budget announcements, such as the increase in standard deduction by Rs 25,000 for income-tax payers and slab revisions, will put more money in their hands, boosting consumer demand. Private consumption is also likely to benefit from a new scheme to offer internships to 10 million youths in the country's top 500 companies.

Disney-Reliance merger may include compromises, watchdogs warn of 'monopoly'

Disney-Reliance merger may include compromises, watchdogs warn of 'monopoly'

Rediff.com23 Aug 2024

Reuters reported earlier this week that the Competition Commission of India (CCI) has sent a warning notice to the companies expressing concern that the merged entity will effectively have a monopoly on cricket broadcast rights worth billions of dollars, allowing it to squeeze advertisers.

IT Freshers, What You Need To KNOW

IT Freshers, What You Need To KNOW

Rediff.com17 Oct 2024

The IT sector's fresher hiring is expected to rise by 20% to 25% for 2024-2025. The increase in hiring is driven by a focus on specialised skills catering to segments like AI, machine learning and data analytics.

Only 10 banks had minor disruptions: RBI on outage

Only 10 banks had minor disruptions: RBI on outage

Rediff.com19 Jul 2024

The Indian financial and payments systems remained largely unaffected by the Microsoft services outage, though about 10 banks and NBFCs faced minor disruptions which have either been resolved or are being fixed.

Banks make beeline for fundraise via infrastructure bonds

Banks make beeline for fundraise via infrastructure bonds

Rediff.com17 Jul 2024

Public-sector banks, including Canara Bank and Bank of India, are tapping the infrastructure bond market. Canara Bank on Tuesday raised Rs 10,000 crore at a coupon rate of 7.40 per cent through 10-year infrastructure bonds. This comes after SBI on July 10 raised Rs 10,000 crore also through infrastructure bonds with a 15-year tenor at a coupon rate of 7.36 per cent.