News for 'Media Marketing'

Hero worship is great but not at cost of another player: Ashwin

Hero worship is great but not at cost of another player: Ashwin

Rediff.com30 Mar 2024

'Fan wars should never go this ugly a route. One should remember which country these players represent -- our country. So, then what warrants a cricketer getting booed?'

Pakistan Features in Amritsar Campaign

Pakistan Features in Amritsar Campaign

Rediff.com29 May 2024

Several candidates, including Taranjit Singh Sandhu, the BJP's Amritsar candidate, are promising resumption of India-Pakistan trade via the Attari-Wagah land route.

Send us your tourists, Prez Muizzu urges China amid row with India

Send us your tourists, Prez Muizzu urges China amid row with India

Rediff.com10 Jan 2024

He urged China to bolster the flow of its tourists to the Maldives.

Zudio Is Indian Retail's 2023 Blockbuster

Zudio Is Indian Retail's 2023 Blockbuster

Rediff.com8 Jan 2024

Zudio was the standout performer as it tapped into the pentup demand in small-town India, at a pace never seen before, notes Indrajit Gupta, co-founder and director, Founding Fuel.

India readies plan to be a global semiconductor giant

India readies plan to be a global semiconductor giant

Rediff.com13 Mar 2024

Prime Minister Narendra Modi virtually laid the foundation stone for a Rs 27,000-crore semiconductor assembly and test facility in Assam's Morigaon district on Wednesday. Chief Minister Himanta Biswa Sarma, who was present at the event organised at the site of the facility in Jagiroad, said today is a landmark day for Assam and the North East. "Hon'ble Prime Minister Shri Narendra Modi Ji is laying the foundation stone for the Rs 27,000 crore Tata Semiconductor Assembly and Test facility at Jagiroad," the chief minister posted on 'X'.

Ad body gets strict with digital media influencers

Ad body gets strict with digital media influencers

Rediff.com1 Mar 2021

Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.

Why not reveal why security nod for MediaOne TV channel denied, SC asks govt

Why not reveal why security nod for MediaOne TV channel denied, SC asks govt

Rediff.com2 Nov 2022

The bench added that in a criminal case, a charge sheet is filed against the accused, and no matter how sensitive the charges are, they are disclosed to the accused, and in the present case, it is not even at that threshold.

Wipro set to cut hundreds of jobs

Wipro set to cut hundreds of jobs

Rediff.com8 Feb 2024

After startups and Big Tech, the layoff season may have begun at the $245 billion Indian information-technology (IT) industry. Bengaluru-based IT major Wipro is looking to cut hundreds of jobs, targeting mid-level employees working onsite as the company looks to improve margins, according to a media report, citing two sources. The company has said it is aligning its business and talent to the changing market environment.

Big Four bet on employees with tech skill

Big Four bet on employees with tech skill

Rediff.com4 Apr 2024

The Big Four accounting firms have increased the hiring of people from technology backgrounds in India amid an increased focus of clients on digital transformation, especially after the Covid-19 pandemic. EY India said that it has expanded its overall tech talent pool by 3x in the last three years across service lines including consulting, tax, assurance, and strategy & transactions. "Today over 50 per cent of our workforce is from STEM (science, technology, engineering and mathematics) and technology background," it said, adding that it continues to hire significantly in the areas of AI, cloud computing, data analytics and cybersecurity to help its clients in transformation.

Indian smartphone market dips to three-year low at 43 million in Q2: IDC

Indian smartphone market dips to three-year low at 43 million in Q2: IDC

Rediff.com14 Nov 2022

Smartphone shipment in India declined by 10 per cent to hit a three-year low of 43 million shipment in the July-September 2022 period, market research firm International Data Corporation said on Monday. The 5G smartphone share reached 36 per cent of total smartphones during the reported quarter with 16 million units at a slightly higher average selling price of $393, about Rs 32,000, apiece compared to $377, about Rs 30,600, in the previous quarter. "India smartphone market declined 10 per cent year-over-year (YoY) shipping 43 million units in July-September 2022.

Youth wouldn't use mobiles 12 hours a day if...: Rahul

Youth wouldn't use mobiles 12 hours a day if...: Rahul

Rediff.com24 Feb 2024

"If you get employment, you will watch Reels for half an hour and work for 12 hours," the Congress leader said.

Just Starting Your Career? 10 Useful Tips

Just Starting Your Career? 10 Useful Tips

Rediff.com20 Feb 2024

Investing the time and resources needed to acquire new skill sets and sharpen existing ones will enable you to stay relevant and make you more employable, says Ankit Aggarwal, founder and CEO of Unstop.

'Not letting you off the hook': SC asks Ramdev to issue public apology

'Not letting you off the hook': SC asks Ramdev to issue public apology

Rediff.com16 Apr 2024

The Supreme Court Tuesday granted one-week time to yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved to issue a public apology in the misleading advertisements case, but said it was not letting them 'off the hook' now.

The digital disruption that is tearing through Indian media

The digital disruption that is tearing through Indian media

Rediff.com2 Mar 2019

Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.

ED nabs man who 'managed' AAP funds for Goa polls; 17th arrest so far

ED nabs man who 'managed' AAP funds for Goa polls; 17th arrest so far

Rediff.com15 Apr 2024

He has been sent to the ED custody till April 18 by the court, they said.

Zee reaches out to Sony to revive $10 billion merger talks

Zee reaches out to Sony to revive $10 billion merger talks

Rediff.com20 Feb 2024

Zee Entertainment Enterprises Ltd (ZEEL) is seeking rapprochement with Sony Group as it makes a last-ditch effort to resurrect a $10 billion merger, according to industry sources. After the Japanese multinational firm pulled the plug on its $10 billion merger deal in January, the Indian company reached out again to Sony to reconsider the termination and offered for talks this month, a source said. On the other hand, Sony is understood to be evaluating the proposal from Zee.

Don't Expect Modi To Change!

Don't Expect Modi To Change!

Rediff.com12 Jun 2024

'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.

Marketing and the Katrina-Vicky Shaadi

Marketing and the Katrina-Vicky Shaadi

Rediff.com15 Dec 2021

'Don't you know, the best way for a wedding to be splashed across media platforms is to maintain a no-trespassing stance.'

SC slams Ramdev, Balkrishna; rejects apology over Patanjali misleading ads

SC slams Ramdev, Balkrishna; rejects apology over Patanjali misleading ads

Rediff.com10 Apr 2024

Ramdev and Balkrishna have tendered an "unconditional and unqualified apology" before the apex court over advertisements issued by the firm making tall claims about the medicinal efficacy of its products.

SC slams Ramdev's Patanjali, stops it from advertising medical products

SC slams Ramdev's Patanjali, stops it from advertising medical products

Rediff.com27 Feb 2024

The bench also cautioned Patanjali Ayurved and its officers from making any statements adverse to any system of medicine in the media, both print and electronic, in any form as they said in their undertaking before the court earlier.

How Smart TV Is Changing India

How Smart TV Is Changing India

Rediff.com23 Feb 2024

The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.

'Heeramandi Showed India As A Sone Ki Chidiya'

'Heeramandi Showed India As A Sone Ki Chidiya'

Rediff.com6 Jun 2024

'The primary set took over three months to build with 14,000-15,000 workers employed at a time.'

'We ensured that Mallikajaan's Shahi Mahal lived up to its name.' 'One zardosi panel cost around Rs 4 lakh; the one with the kalpavriksh was around Rs 5 lakh.'

RIL-Disney 'game-changing' deal gets a thumbs-up from analysts

RIL-Disney 'game-changing' deal gets a thumbs-up from analysts

Rediff.com8 Mar 2024

Analysts have given a thumbs up to the Reliance Industries (RIL) and Walt Disney Co. (Disney) proposed a joint venture (JV). The stock of the Mukesh Ambani-controlled company gained nearly 1.5 per cent on Thursday to Rs 2,952 levels as compared to the S&P BSE Sensex that traded marginally weak, down 0.2 per cent to 72,172 levels in intra-day trades.

Maruti Suzuki has a blueprint to regain market share in SUVs

Maruti Suzuki has a blueprint to regain market share in SUVs

Rediff.com12 May 2022

Maruti's strategy for the SUV segment is to arrest the decline in customers for entry level hatchbacks.

'I'm Single. Girls Ghost Me. Pls Help'

'I'm Single. Girls Ghost Me. Pls Help'

Rediff.com14 May 2024

rediffGURU Mohit Arora offers advice on how to navigate your dating and relationship problems.

'No question of integrity' as FIH partners with betting platform

'No question of integrity' as FIH partners with betting platform

Rediff.com14 Jan 2024

India have been the FIH's top market in the last decade or so in terms of sponsorships and monetary benefits, and the world body official stressed that the country will continue to hold its significance despite the sport spreading its wings to other parts of the world.

Visa applications to beat pre-Covid levels in 2024

Visa applications to beat pre-Covid levels in 2024

Rediff.com21 Feb 2024

VFS Global expects visa applications from India to surpass pre-pandemic levels in 2024 with the easing of appointment availability. Vishal Jairath, head-South Asia, VFS Global, said during a media interaction that based on indications from the client governments in terms of appointment availability and the resources deployed by them, visa applications would surpass the pre-Covid levels by a healthy margin. "We have geared up. We have looked at our infrastructure and increased capacity in many locations," he added.

90% Retail Investors Lose Money

90% Retail Investors Lose Money

Rediff.com5 Jan 2024

Only the top 5 per cent profit makers account for 75 per cent of profits.

Taxtortion Is Here To Stay!

Taxtortion Is Here To Stay!

Rediff.com31 Jan 2024

If you think that revenue officials are going berserk, acting on their own, while the government chants the mantra of 'ease of doing business', you would be wrong. These moves appear to have full official backing, points out Debashis Basu.

Budget: Tourism infra to be developed on Lakshadweep, other ports

Budget: Tourism infra to be developed on Lakshadweep, other ports

Rediff.com1 Feb 2024

Finance Minister Nirmala Sitharaman on Thursday said projects for port connectivity, tourism infrastructure and amenities will be taken up 'on our islands, including Lakshadweep' to address the 'emerging fervour' for domestic tourism in the country.

Techies, Want A Job At Marlabs?

Techies, Want A Job At Marlabs?

Rediff.com5 Mar 2024

'The hiring in India will be primarily around skills in data engineering, AI, and product engineering.'

Analysts bearish on Wipro after Delaporte's exit, see up to 15% downside

Analysts bearish on Wipro after Delaporte's exit, see up to 15% downside

Rediff.com17 Apr 2024

Even as Srini Pallia, a Wipro veteran, is set to take charge as the chief executive officer (CEO) of the company, analysts expect the stock's underperformance to continue in the near-future. This, they believe, will be on the back of likely loss of market share, and difficult business environment. "We expect Wipro to underperform peers on growth once again in FY25 as channel checks and media reports suggest Wipro is losing share with select clients across multiple verticals.

Adani shrugs off Hindenburg effect, back to rapid expansion spree

Adani shrugs off Hindenburg effect, back to rapid expansion spree

Rediff.com31 Mar 2024

Adani group opened a $1.2 billion copper plant, bought a port in Odisha, raised stakes in a cement company and stitched an alliance with rival Mukesh Ambani's Reliance Industries, all in a matter of one week in signs that the apples-to-airport conglomerate has shrugged off the Hindenburg effect and is back to rapid expansion spree. In the last one week, Adani group has through regulatory filings and press statements announced expansions and investments in its mainstay ports business, diversification into metal refining, fund infusion into a two-year-old cement foray and continuing progress in the commissioning of its mega solar project.

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Rediff.com12 Nov 2023

The candidates believe that 'khatla' meetings and processions taken out in 'haat' (local markets) are quite effective and help in connecting better with voters living in remote and scattered settlements of Jhabua.

Is There Time For A Reset For Paytm?

Is There Time For A Reset For Paytm?

Rediff.com12 Feb 2024

Going by the RBI directive and the overall narrative, Paytm may have lost the rigour of stress tests, audits and compliance.

7 Adani group firms have received Sebi show cause notices

7 Adani group firms have received Sebi show cause notices

Rediff.com3 May 2024

Seven out of the 10 listed firms of Adani group have received show cause notices from the Securities and Exchange Board of India (Sebi) for alleged violation of related party transactions and non-compliance with listing regulations, the companies said in their regulatory filings to the stock exchanges. While group's flagship Adani Enterprises Ltd, renewable energy firm Adani Green Energy Ltd (AGEL) and city gas distributor Adani Total Gas Ltd said Sebi sent notices of their parent or holding company controlled by conglomerate's chairman Gautam Adani, ports company Adani Ports & Special Economic Zone, Adani Power, electricity transmission firm Adani Energy Solutions, and commodities firm Adani Wilmar said they have received Sebi notices.

Messi, Ronaldo fans rely on black market to fulfill WC dreams

Messi, Ronaldo fans rely on black market to fulfill WC dreams

Rediff.com5 Dec 2022

The man, who declined to be named, said he charges "the most dedicated supporters" a 1,000% markup for tickets to sought-after matches featuring stars like Messi and Cristiano Ronaldo.

'It will take time for market to recover'

'It will take time for market to recover'

Rediff.com21 Dec 2021

'The correction could take two to three months and traders need to be careful.' 'For investors, this could be a good time to nibble in.'

Tour operators in Maldives feel the heat as row escalates

Tour operators in Maldives feel the heat as row escalates

Rediff.com10 Jan 2024

The diplomatic rift between India and Maldives, coupled with the suspension of flight bookings on one of India's major travel portals, has sent jitters down the spine of tour operators in the island nation. The Maldivian Association of Travel Agents and Tour Operators (MATATO), a forum for travel agents, has stressed that the Indian market is important to the success of tourism in Maldives.

A 10-Point Wishlist For Modi's Third Term

A 10-Point Wishlist For Modi's Third Term

Rediff.com14 Mar 2024

If Modi wants to leave a real legacy, breaking India's strategic triangulation would be the real gift, notes Shekhar Gupta.